Monday, January 09, 2006


Our Industry in Perspective

Despite the poor level of printing shipments for November (which is the next story), it is important to keep in perspective that ours is still a very large and important industry. I have made a short list of well- known U.S. manufacturing industries that are smaller than ours, yet often have a higher profile. The index calculates printing industry shipments equal to 100. This makes the comparison to others easy. If an industry is 50 in the chart, that means it's half our size.

Sure, there are industries that are bigger than ours, but we've got a long way to go before we disappear, which we're not, for quite a while. Don't mistake retrograde industry economics for a lack of opportunity.

U.S. Commerce Department Manufacturing Data

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