Thursday, February 02, 2006
China Isn't The Only Emerging Print Market
Economic freedom is not turned on like a spigot; it takes time for economies to grow and to benefit from new capital investment. The Eastern European economies have shown steady progress, with some impressive growth rates, while still behind the other mainland economies in terms of incomes and per capita GDP. In practical terms, Spain and Portugal can be considered emerging economies as well.
Growth can be found in many places. Ireland's rise as a notable economy has caused its printing shipments to double in the same time period. Trade agreements account for a great deal of this growth, but modern communications technologies further erode the natural barriers to trade and widen opportunities for buyers and sellers to meet. Constantly improving logistics play a major role as well.
It's essential to realize that just because print may not be growing in North America does not mean it is not growing elsewhere. Business people go where the opportunities lead them. The realization that there is now an interconnected world print economy rather than a collection of discrete print economies is hard for many to get used to... but it's critical that global thinking become second nature to all managers.